AVINYA

DIRECTOR

Martin Bennett

Client

TATA motors

Production

Mustard Berlin

About the project

For this global campaign visionary director Martin Bennett created a film set in the near future, heralding in the launch of a new vision for TATA Motors. The TATA AVINYA, the first steps on a new journey for an electric and affordable future, redefining the future of mobility.

This project a huge team effort and many people made this project come to life: Stunning visual effects and grade were created by The Wash. This film was a virtual production shooting at MARS LED Volume. Woking closely with VP specialists Quite Brilliant the team crafted four realistic environments with a subtle near future twist.

Soundtrack

The soundtrack of the film should be a fusion of cinematic and ambient sounds and reflect the 4 main locations including the rocky desert. It is important for the music to sound graceful, elegant and sophisticated. The music should feel contemplative, positive and reflective. But also needed a sense of curiosity, a mode of optimism with a rising crescendo.

Walter produced the track with electronic instruments and organic textures that were recorded live. Including some faint singing and expressive vocal recordings performed by Veronika Vitazkova and Patricia Schuh. The live recordings were then treated with analog and digital effects to reflect the visuals of the film. The electronic sound designer Thomas Mertlseder added sonic soundscapes. The soundtrack was then mixed in Walter’s Soho studio.