Honda Ignition
DIRECTOR
Aoife McArdle
AGENCY
Wieden + Kennedy
Production
Somesuch
About the project
Epic commercial for Honda featuring Ayrton Senna.
The music brief asked of Walter to deliver and exploraecontemporary sci-fi music. Pulling together the latest musical sound design techniques mixed with opera and a live recorded organ.
The commercial won countless awards including a Clio Award, NY Festival, Creative Circle and 2 Music + Sound Awards Awards for Sound and Music.
Stunning visual effects and grade were created by The Mill (Les Miserables, Snow White and The Huntsman, The Chronicles of Narnia). The extraordinary mix was created by Factory London.
