Audi R8




Olivier Gondry


Walter Mair

About the project

Music composition and creation of a unique sound world for Audi R8.

The film was made by visionary director Olivier Gondry who shot countless music videos for artists such as Daft Punk, Bjork, Massive Attack and The Rolling Stones. VFX and Grading by The Mill (‘Les Miserables’, ‘The Chronicles of Narnia’).

‘We wanted to make a film which made the process of constructing an R8 as beautiful as the car itself’, explains Richard McGrann. The effect captures the workers’ movement through time — each frame measures a point in time compressed into one shot. Filming took place over eight days in Germany, with each frame requiring a minimum of 20 different shots and four layers to achieve the unique visual effect.

Some impressions