Infiniti Q50

Cast

Sebastian Vettel

AGENCY

Wieden + Kennedy

Production

Infinit

About the project

Infiniti brought the four-times Formula One champ Sebastian Vettel along to get behind the wheel, for this all-too-short video from the Millbrook Proving Ground in the UK.

Infiniti’s high-performance Q50 Eau Rouge concept might be one of the biggest teases in the current automotive world. It was first shown at the Detroit Auto Show as a body without an engine. Then, the sports sedan arrived at the Geneva Motor Show with a modified version of the turbocharged V6 from the GT-R under the hood, tuned to 560 horsepower and 443 pound-feet of torque, and with all-wheel drive. However, it was still just a concept. Finally, the Japanese luxury automaker is showing us what the Eau Rouge can do on the road – briefly. 

Some impressions