Big Bash League


Ash Bolland




Curious Films

About the project

“It’s Show Time”

“The Big Bash League is breathing new energy and excitement into Australian sport, and we needed to make sure we captured this in our communications as we reach out to younger and more technologically-savvy audiences,” Julian Dunne, senior marketing manager at Cricket Australia said.

The campaign rolled out with other media, including large format outdoor, press, radio digital page takeovers, and a 3D version of the TV commercial airing in cinemas.

Visual effects and grade were created by Method Studios (Wonder Woman 1984, John Wick).

Some impressions