{"id":804,"date":"2015-09-10T00:20:00","date_gmt":"2015-09-09T22:20:00","guid":{"rendered":"https:\/\/staging.waltermair.com\/?p=804"},"modified":"2021-02-19T23:25:51","modified_gmt":"2021-02-19T22:25:51","slug":"honda-ignition","status":"publish","type":"post","link":"https:\/\/www.waltermair.com\/staging\/honda-ignition\/","title":{"rendered":"Honda Ignition"},"content":{"rendered":"\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio wp-embed-aspect-21-9\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Honda Ignition\" src=\"https:\/\/player.vimeo.com\/video\/200885804?dnt=1&amp;app_id=122963\" width=\"500\" height=\"211\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group\" id=\"project-details\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4>DIRECTOR<\/h4>\n\n\n\n<p>Aoife McArdle<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4>AGENCY<\/h4>\n\n\n\n<p>Wieden + Kennedy<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4>Production<\/h4>\n\n\n\n<p>Somesuch<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>About the project<\/h3>\n\n\n\n\n<p>Epic commercial for&nbsp;Honda featuring&nbsp;Ayrton Senna.<br>The music brief asked of Walter to deliver and exploraecontemporary sci-fi music. Pulling together the latest musical sound design techniques mixed with opera and a live recorded organ.<\/p>\n\n\n\n<p>The commercial won countless awards including a <a href=\"https:\/\/clios.com\/awards\/events\" target=\"_blank\" rel=\"noreferrer noopener\">Clio Award<\/a>, <a href=\"https:\/\/www.nyfadvertising.com\" target=\"_blank\" rel=\"noreferrer noopener\">NY Festival<\/a>, <a href=\"https:\/\/www.creativecircle.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Circle<\/a> and 2 <a href=\"http:\/\/www.masawards.com\" target=\"_blank\" rel=\"noreferrer noopener\">Music + Sound Awards Awards<\/a> for Sound and Music.<\/p>\n\n\n\n<p>Stunning visual effects and grade were created by <a href=\"https:\/\/www.themill.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Mill<\/a> (Les Miserables, Snow White and The Huntsman, The Chronicles of Narnia). The extraordinary mix was created by <a href=\"https:\/\/www.factory.uk.com\">Factory London<\/a>.<\/p>\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Some impressions<\/h3>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/Honda-Ignition5.png\"><img loading=\"lazy\" width=\"1024\" height=\"425\" src=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/Honda-Ignition5.png\" alt=\"\" data-id=\"809\" data-link=\"https:\/\/staging.waltermair.com\/?attachment_id=809\" class=\"wp-image-809\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Honda-Ignition5.png 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Honda-Ignition5-300x125.png 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Honda-Ignition5-768x319.png 768w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Honda-Ignition5-700x292.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2015-08-14-at-1.22.31-PM-1024x439.png\"><img loading=\"lazy\" width=\"1024\" height=\"439\" src=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-2015-08-14-at-1.22.31-PM-1024x439.png\" alt=\"\" data-id=\"810\" data-link=\"https:\/\/staging.waltermair.com\/?attachment_id=810\" class=\"wp-image-810\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Screen-Shot-2015-08-14-at-1.22.31-PM-1024x439.png 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Screen-Shot-2015-08-14-at-1.22.31-PM-300x129.png 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Screen-Shot-2015-08-14-at-1.22.31-PM-768x329.png 768w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Screen-Shot-2015-08-14-at-1.22.31-PM-1536x658.png 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Screen-Shot-2015-08-14-at-1.22.31-PM-2048x878.png 2048w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Screen-Shot-2015-08-14-at-1.22.31-PM-1920x823.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/HI.jpg\"><img loading=\"lazy\" width=\"980\" height=\"551\" src=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/HI.jpg\" alt=\"\" data-id=\"808\" data-link=\"https:\/\/staging.waltermair.com\/?attachment_id=808\" class=\"wp-image-808\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HI.jpg 980w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HI-300x169.jpg 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HI-768x432.jpg 768w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/Honda-20150819020757383-1024x683.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/Honda-20150819020757383-1024x683.jpg\" alt=\"\" data-id=\"819\" data-link=\"https:\/\/staging.waltermair.com\/?attachment_id=819\" class=\"wp-image-819\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Honda-20150819020757383-1024x683.jpg 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Honda-20150819020757383-300x200.jpg 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Honda-20150819020757383-768x512.jpg 768w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/Honda-20150819020757383.jpg 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/HONDA-blue-1024x432.png\"><img loading=\"lazy\" width=\"1024\" height=\"432\" src=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/HONDA-blue-1024x432.png\" alt=\"\" data-id=\"824\" data-link=\"https:\/\/staging.waltermair.com\/honda-ignition\/honda-blue\/\" class=\"wp-image-824\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-blue-1024x432.png 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-blue-300x127.png 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-blue-768x324.png 768w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-blue-1536x648.png 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-blue-2048x864.png 2048w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-blue-1920x810.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/HONDA-bike-1.png\"><img loading=\"lazy\" width=\"1024\" height=\"432\" src=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/HONDA-bike-1-1024x432.png\" alt=\"\" data-id=\"826\" data-full-url=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/HONDA-bike-1.png\" data-link=\"https:\/\/staging.waltermair.com\/honda-ignition\/honda-bike-1\/\" class=\"wp-image-826\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-bike-1-1024x432.png 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-bike-1-300x126.png 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-bike-1-768x324.png 768w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-bike-1-1536x647.png 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-bike-1-2048x863.png 2048w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/HONDA-bike-1-1920x809.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/honda_02-1024x505.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"505\" src=\"https:\/\/staging.waltermair.com\/wp-content\/uploads\/2020\/08\/honda_02-1024x505.jpg\" alt=\"\" data-id=\"816\" data-link=\"https:\/\/staging.waltermair.com\/?attachment_id=816\" class=\"wp-image-816\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/honda_02-1024x505.jpg 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/honda_02-300x148.jpg 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/honda_02-768x379.jpg 768w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/honda_02-1536x757.jpg 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/honda_02-1920x947.jpg 1920w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2020\/08\/honda_02.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DIRECTOR Aoife McArdle AGENCY Wieden + Kennedy Production Somesuch About the project Some impressions<\/p>\n","protected":false},"author":2,"featured_media":821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[9,5,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.waltermair.com\/staging\/honda-ignition\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda Ignition &mdash; Walter Mair\" \/>\n<meta property=\"og:description\" content=\"DIRECTOR Aoife McArdle 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