{"id":2942,"date":"2012-02-19T23:55:00","date_gmt":"2012-02-19T22:55:00","guid":{"rendered":"https:\/\/www.waltermair.com\/?p=2942"},"modified":"2021-02-19T23:56:54","modified_gmt":"2021-02-19T22:56:54","slug":"pepsi","status":"publish","type":"post","link":"https:\/\/www.waltermair.com\/staging\/pepsi\/","title":{"rendered":"Pepsi"},"content":{"rendered":"\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio wp-embed-aspect-21-9\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pepsi Alive\" src=\"https:\/\/player.vimeo.com\/video\/514484946?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group\" id=\"project-details\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<h4>DIRECTOR<\/h4>\n\n\n\n<p>Matt Aselton<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4>AGENCY<\/h4>\n\n\n\n<p>TBWA Worldwide<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4>Production<\/h4>\n\n\n\n<p>Epoch Films<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>About the project<\/h3>\n\n\n\n\n<p>Epic commercial for&nbsp;Honda featuring&nbsp;Ayrton Senna.<br>The music brief asked of Walter to deliver and exploraecontemporary sci-fi music. Pulling together the latest musical sound design techniques mixed with opera and a live recorded organ.<\/p>\n\n\n\n<p>The commercial won countless awards including a <a href=\"https:\/\/clios.com\/awards\/events\" target=\"_blank\" rel=\"noreferrer noopener\">Clio Award<\/a>, <a href=\"https:\/\/www.nyfadvertising.com\" target=\"_blank\" rel=\"noreferrer noopener\">NY Festival<\/a>, <a href=\"https:\/\/www.creativecircle.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">Creative Circle<\/a> and 2 <a href=\"http:\/\/www.masawards.com\" target=\"_blank\" rel=\"noreferrer noopener\">Music + Sound Awards Awards<\/a> for Sound and Music.<\/p>\n\n\n\n<p>Stunning visual effects and grade were created by <a rel=\"noreferrer noopener\" href=\"https:\/\/www.themill.com\" target=\"_blank\">The Mill<\/a> (Les Miserables, Snow White and The Huntsman, The Chronicles of Narnia).<\/p>\n\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3>Some impressions<\/h3>\n\n\n\n<figure class=\"wp-block-gallery columns-0 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40.png\"><img loading=\"lazy\" width=\"1024\" height=\"574\" src=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40-1024x574.png\" alt=\"\" data-id=\"2946\" data-full-url=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40.png\" data-link=\"https:\/\/www.waltermair.com\/?attachment_id=2946\" class=\"wp-image-2946\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40-1024x574.png 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40-300x168.png 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40-1536x862.png 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40-1920x1077.png 1920w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40.png 2036w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40-300x168@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.57.png\"><img loading=\"lazy\" width=\"1024\" height=\"573\" src=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.57-1024x573.png\" alt=\"\" data-id=\"2948\" data-full-url=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.57.png\" data-link=\"https:\/\/www.waltermair.com\/?attachment_id=2948\" class=\"wp-image-2948\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.57-1024x573.png 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.57-300x168.png 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.57-1536x860.png 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.57-1920x1075.png 1920w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.57.png 2036w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.57-300x168@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.13.png\"><img loading=\"lazy\" width=\"1024\" height=\"574\" src=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.13-1024x574.png\" alt=\"\" data-id=\"2949\" data-full-url=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.13.png\" data-link=\"https:\/\/www.waltermair.com\/?attachment_id=2949\" class=\"wp-image-2949\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.13-1024x574.png 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.13-300x168.png 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.13-1536x862.png 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.13-1920x1077.png 1920w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.13.png 2032w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.13-300x168@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.40.png\"><img loading=\"lazy\" width=\"1024\" height=\"574\" src=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.40-1024x574.png\" alt=\"\" data-id=\"2950\" data-full-url=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.40.png\" data-link=\"https:\/\/www.waltermair.com\/?attachment_id=2950\" class=\"wp-image-2950\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.40-1024x574.png 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.40-300x168.png 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.40-1536x861.png 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.40-1920x1076.png 1920w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.40.png 2030w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.40-300x168@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.58.png\"><img loading=\"lazy\" width=\"1024\" height=\"573\" src=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.58-1024x573.png\" alt=\"\" data-id=\"2951\" data-full-url=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.58.png\" data-link=\"https:\/\/www.waltermair.com\/?attachment_id=2951\" class=\"wp-image-2951\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.58-1024x573.png 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.58-300x168.png 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.58-1536x860.png 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.58-1920x1074.png 1920w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.58.png 2030w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.31.58-300x168@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/pepsi_012845348_prevstill.jpeg\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/pepsi_012845348_prevstill-1024x576.jpeg\" alt=\"\" data-id=\"2954\" data-full-url=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/pepsi_012845348_prevstill.jpeg\" data-link=\"https:\/\/www.waltermair.com\/?attachment_id=2954\" class=\"wp-image-2954\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_012845348_prevstill-1024x576.jpeg 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_012845348_prevstill-300x169.jpeg 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_012845348_prevstill-1536x864.jpeg 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_012845348_prevstill.jpeg 1920w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_012845348_prevstill-300x169@2x.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/pepsi_bubbles-in-liquid-24735-1920x1200-1.jpg\"><img loading=\"lazy\" width=\"1024\" height=\"640\" src=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/pepsi_bubbles-in-liquid-24735-1920x1200-1-1024x640.jpg\" alt=\"\" data-id=\"2955\" data-full-url=\"https:\/\/www.waltermair.com\/wp-content\/uploads\/2021\/02\/pepsi_bubbles-in-liquid-24735-1920x1200-1.jpg\" data-link=\"https:\/\/www.waltermair.com\/?attachment_id=2955\" class=\"wp-image-2955\" srcset=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_bubbles-in-liquid-24735-1920x1200-1-1024x640.jpg 1024w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_bubbles-in-liquid-24735-1920x1200-1-300x188.jpg 300w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_bubbles-in-liquid-24735-1920x1200-1-1536x960.jpg 1536w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_bubbles-in-liquid-24735-1920x1200-1.jpg 1920w, https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/pepsi_bubbles-in-liquid-24735-1920x1200-1-300x188@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DIRECTOR Matt Aselton AGENCY TBWA Worldwide Production Epoch Films About the project Some impressions<\/p>\n","protected":false},"author":4,"featured_media":2946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[5,6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.waltermair.com\/staging\/pepsi\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi &mdash; Walter Mair\" \/>\n<meta property=\"og:description\" content=\"DIRECTOR Matt Aselton AGENCY TBWA Worldwide Production Epoch Films About the project Some impressions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.waltermair.com\/staging\/pepsi\/\" \/>\n<meta property=\"og:site_name\" content=\"Walter Mair\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-19T22:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-19T22:56:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.waltermair.com\/staging\/wp-content\/uploads\/2021\/02\/Pepsi_Screenshot-2021-02-19-at-22.30.40.png\" 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